About ARMA

Melissa Kalan is the Founding Director of ARMA -  Australian Revenue Management Association, providing revenue management education via the ARMA Academy to the accommodation industry.

Her life philosophy is centred on the principle of “always learning”, and with this she empowers organisations to lead a revenue management culture from the top down that influences both profits and staff retention.

Her background includes revenue management positions within Qantas Airlines domestic and international networks, and The Ritz-Carlton, Hotel Company where she held the role of Director of Revenue Management for their two Sydney properties The Ritz-Carlton, Sydney and Double Bay.

Melissa implemented best-practice techniques at various The Ritz-Carlton properties in the Asia Pacific region and wrote and owns the first nationally accredited VET short course in revenue management and co-developed the Graduate Certificate of Revenue Management – an online globally recognised qualification, the first of its kind, in a commercial partnership with Torrens University Australia. Melissa co-facilitates the university program with Torrens University Australia.
Melissa has consulted on revenue management projects for organisations such as BIG4 Holiday Parks Australia, Discovery Parks, ALH Group, Majestic Hotels, Wyndham Hotels, Choice Hotels Asia-Pacific and Golden Chain providing advice around effective corporate revenue management structures, customised training programs and revenue management software guidance.
ARMA also provides customised e-learning training portals for organisations with included ARMA content (Certificate in Revenue Management Foundations) or property specific courses developed by ARMA.

ARMA is also the preferred supplier of revenue management training for both the Accommodation Association of Australia and Tourism Industry Aotearoa in New Zealand.

Melissa is a frequent speaker at conferences on revenue management and founded the APAC Revenue Management Summit held annually in Melbourne and attracts over 200 delegates and 27 partners. This was adapted to a virtual event in 2020.

With a passion for revenue management and always considering herself a “student to the discipline”, Melissa has created a fast-growing global network of revenue management focused professionals and organisations.

To further her interest in providing cost effective upskill programs and expand ARMA beyond the accommodation industry, Melissa has also launched eSkillsHUB providing general online digital certifications in business and personal development and offers Melissa Kalan Course Creation helping business models design and develop effective and engaging elearning programs. 

Melissa Kalan - Speaking Portfolio

VTIC – Victorian Tourism Industry Council, Geelong VIC 2014
Wyndham Hotel Group – Asia Pacific, GM conference, Sydney 2014
ARMA Checking in with RM , Adelaide SA Aug 2014
ARMA Checking in with RM , Melbourne VIC Nov 2014
Maximum Occupancy industry event – Brisbane, QLD Dec 2014
Grand Hotels – conference, Brisbane December 2014
Scoopon Travel Sales Managers Meeting – VIC Dec 2014
ARMA Checking in with RM , Western Australia – March 2015
ARMA Checking in with RM , Sydney – March 2015
YesBookIT National Conference – Rydges World Square, Sydney – May 2015
William Angliss Institute – 75th Anniversary day for industry – June 2015
Choice Hotels Australasia National Conference – August 2015
BIG4 National Conference, Canberra – October 2015
ARMA Checking in with RM, Brisbane – October 2015
Maximum Occupancy – Auckland & Sydney – November 2015
Direct is BEST Master Class – Sydney – April 2016
Marcus Evans Pricing Analytics Conference – Sydney, August 2016
Choice Hotels Australasia National Conference – Hobart, August 2016
APAC Revenue Management Summit host – November, Melbourne 2016
Scoopon Travel Sales Manager Meeting – September 2016
Maximum Occupancy industry event – Sydney, November 2016
Tasmanian Tourism Council Conference - Reimagine, May 2017
New Zealand Hotel Industry Conference- Auckland, July 2017
Top10 Holiday Parks Industry Conference- Christchurch, August 2017
APAC Revenue Management Summit host – Melbourne, August 2017
Maximum Occupancy New Zealand – Auckland, September 2017
Golden Chain Group Conference – Cairns, 2017
Maximum Occupancy Industry Conference – Sydney, October 2017
Expedia Sydney Summit – Sydney, November 2017
Accommodation Association of Australia Hotel Forum – Adelaide, May 2018
Expedia Partner Summit – Perth, June 2018
New Zealand Hotel Industry Conference – Auckland, July 2018
No Vacancy Accommodation Industry Trade Show – Sydney, July 2018
APAC Revenue Management Summit host – Melbourne, August 2018
VIC Parks National Conference – Victoria, August 2018
Sabre and Cendyn Sydney Forum - August 2018
AHA SA Industry Forum, Port Lincoln, October 2018
BIG4 Holiday Parks National Conference – Adelaide, October 2018
Maximum Occupancy – Sydney, October/November 2018
Maximum Occupancy New Zealand 2019
New Zealand Hotel Industry Conference 2019
NoVacancy 2019 – International Convention Centre Sydney , July 2019
Sabre DNA Forum - International Convention Centre Sydney, July 2019
APAC Revenue Management Summit 2019 - Melbourne, August 2019
Ted's Technology Summit, CEO Panel - Sydney, September 2019
Maximum Occupancy Sydney, November 2019
ARMA Revenue Management Virtual Summit, July 2020
AHICE 2020 - Sydney, September 2020
BIG4 National Virtual Conference, October 2020

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