About ARMA

ARMA Founder Melissa Kalan has a life philosophy centered on the principle of "always learning", and with this, she empowers organisations to lead a revenue management culture from the top down that influences both profits and staff retention.

Having successfully founded ARMA – Australian Revenue Management Association and the APAC Revenue Management Summit, Melissa makes the specialised but critical business discipline of revenue management achievable for all accommodation operators by providing quality and accessible education pathways and education support tools for academic partners.

Her background includes revenue management positions within Qantas Airlines domestic and international networks, and The Ritz-Carlton, Hotel Company. 

Melissa implemented best-practice techniques at various The Ritz-Carlton properties in the Asia Pacific region, developed and facilitated a higher education revenue management program, gained accreditation for a VET short online course in revenue management, developed YIELDMAX an online training simulation for academia and developed industry professional certifications in revenue management.

With a passion for upskilling, building thriving communities and driving member value, Melissa has created a fast-growing global network of revenue management focused professionals, academic and corporate partners. ARMA is proudly a for purpose social enterprise solving a skills and knowledge gap.

Our community has said, "Melissa de-mystifies the revenue management process by designing training material at exactly the right level for their employees and organisational needs with quality material, customised e-learning solutions, and real-life broad industry experience”.

Melissa has also consulted on a vast array of revenue strategy projects and was recently appointed as an Honorary Adjunct Associate Professor by Taylors University the #1 Private University in Malaysia and SEA in recognition of her contribution to education in the field of revenue and yield management.

Some Partners


" You don't want to compete with a revenue management focused company. You want to be that company "  - Robert Cross, 1997

"Melissa was of great value to our accommodation group - identified very quickly significant opportunity and through clear communication, our team were able to implement efficiently & effectively. The gains we made, were significant - but more importantly the permanent changes that we made, have generated a great last return and helped facilitate recent successful expansion of our accommodation group".
- eoin loftus gaicd, ceo majestic hotels & chairman of tourism industry council, SA
"Thank you, Melissa and team, for an excellent two-day Summit, great speakers from the industry and a chance to meet market leading vendors/partners. No doubt, we are taking away a lot more than we had expected before coming up. Look forward to the next one"
- vic Namasivayam – General Manager Grand Papua Hotel
"I have had the pleasure of working with Melissa on many occasions - both as a client of hers and as a speaker at her highly regarded conferences. Melissa is one of the key leaders in the growth and understanding of revenue management. For many businesses, revenue management can be extremely complex and challenging. Melissa has the unique ability of translating the complex into the practical. Many tourism businesses have seen very strong revenue growth due to the advice and guidance of Melissa."
"We needed to source up to date expertise in hotel revenue management, and knew that ARMA has proven results and a vast experience in this area. I found Melissa’s personable, common sense approach combined with her extensive knowledge of the industry gave insight into ways to increase the hotel revenue."
"My team attended a revenue management workshop with Melissa Kalan, and after applying some of the strategies learnt in training we have seen an increase in revenue well in excess of $100K. We have been yielding the same way for well over 10 years and never have we seen a spike in revenue quite like this. We are thrilled with the results" 

 +61 2 7229 4958 or 0422 194 866 


Support - 7 days a week: training@revenuemanagement.com.au

Australian Revenue Management Association 
Suite 703, Level 7
The Trust Building
155 King Street
Sydney NSW 2000


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