ARMA Founder Melissa Kalan has a life philosophy centered on the principle of "always learning", and with this, she empowers organisations to lead a revenue management culture from the top down that influences both profits and staff retention.

Having successfully founded ARMA – Australian Revenue Management Association and the APAC Revenue Management Summit, Melissa makes the specialised but critical business discipline of revenue management achievable for all accommodation operators by providing quality and accessible education pathways and education support tools for academic partners.

Her background includes revenue management positions within Qantas Airlines domestic and international networks, and The Ritz-Carlton, Hotel Company. 

Melissa implemented best-practice techniques at various The Ritz-Carlton properties in the Asia Pacific region, developed and facilitated a higher education revenue management program, gained accreditation for a VET short online course in revenue management, developed YIELDMAX an online training simulation for academia and developed industry professional certifications in revenue management.

With a passion for upskilling, building thriving communities and driving member value, Melissa has created a fast-growing global network of revenue management focused professionals, academic and corporate partners. ARMA is proudly a for purpose social enterprise solving a skills and knowledge gap.

Our community has said, "Melissa de-mystifies the revenue management process by designing training material at exactly the right level for their employees and organisational needs with quality material, customised e-learning solutions, and real-life broad industry experience”.

Melissa has also consulted on a vast array of revenue strategy projects and was recently appointed as an Honorary Adjunct Associate Professor by Taylors University the #1 Private University in Malaysia and SEA in recognition of her contribution to education in the field of revenue and yield management.