Who we have supported

" You don't want to compete with a revenue management focused company. You want to be that company "  - Robert Cross, 1997

 Graduate Certificate of Revenue Management
 Delivered 100% Online
Developed and delivered by ARMA in partnership with
  Torrens University Australia

 Gain a qualification in a highly valued skill set that is in demand globally

About ARMA

Melissa Kalan’s life philosophy is centered on the principle of "always learning", and with this, she empowers organisations to lead a revenue management culture from the top down that influences both profits and staff retention.

Having successfully founded ARMA – Australian Revenue Management Association, Melissa makes the specialised but critical business discipline of revenue management achievable for all accommodation operators by providing quality and accessible education pathways for their people.

Her background includes revenue management positions within Qantas Airlines domestic and international networks, and The Ritz-Carlton, Hotel Company. 

Melissa implemented best-practice techniques at various The Ritz-Carlton properties in the Asia Pacific region, wrote the globally recognised online qualification, the Graduate Certificate of Revenue Management in a commercial partnership with Torrens University Australia, and owns the VET short online course in revenue management.

With a passion for upskilling, building thriving communities and driving member value, Melissa has created a fast-growing global network of revenue management focused professionals and academic and corporate partners.

Our community has said, "Melissa de-mystifies the revenue management process by designing training material at exactly the right level for their employees and organisational needs with quality material, customised e-learning solutions, and real-life broad industry experience”.

"Melissa was of great value to our accommodation group - identified very quickly significant opportunity and through clear communication, our team were able to implement efficiently & effectively. The gains we made, were significant - but more importantly the permanent changes that we made, have generated a great last return and helped facilitate recent successful expansion of our accommodation group".
- eoin loftus gaicd, ceo majestic hotels & chairman of tourism industry council, SA
"Thank you, Melissa and team, for an excellent two-day Summit, great speakers from the industry and a chance to meet market leading vendors/partners. No doubt, we are taking away a lot more than we had expected before coming up. Look forward to the next one"
- vic Namasivayam – General Manager Grand Papua Hotel
"My team attended a revenue management workshop with Melissa Kalan, and after applying some of the strategies learnt in training we have seen an increase in revenue well in excess of $100K. We have been yielding the same way for well over 10 years and never have we seen a spike in revenue quite like this. We are thrilled with the results" 
"We needed to source up to date expertise in hotel revenue management, and knew that ARMA has proven results and a vast experience in this area. I found Melissa’s personable, common sense approach combined with her extensive knowledge of the industry gave insight into ways to increase the hotel revenue."
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