The Australian Revenue Management Association (ARMA) is a professional association that focuses on upskilling the accommodation industry in revenue and yield management. 

The purpose of ARMA is to provide education, resources, and networking opportunities to help industry professionals develop the skills and knowledge needed to maximise revenue and profit potential.

By promoting best practices and providing ongoing training and support, ARMA is helping to raise the standard of revenue management across the industry. 

Through its core focus on upskilling, ARMA is empowering accommodation operators to make data-driven decisions that drive growth and success in an increasingly competitive marketplace.

ARMA Founder Melissa Kalan has a life philosophy centered on the principle of "always learning", and with this, she empowers organisations to lead a revenue management culture from the top down that influences both profits and staff retention, and is a critical part of their broader commercial capabilities that drives asset value.

Having successfully founded ARMA – Australian Revenue Management Association and the APAC Revenue Management Summit, Melissa makes the specialised but critical commercial discipline of revenue management achievable for all accommodation operators by providing quality and accessible education pathways and education support tools for academia.

Core to the association is the ARMA Professional Membership Framework which facilitates the professional growth and development of both emerging and experienced revenue management professionals, enabling them to make well-informed decisions about their career trajectories. This program is designed to assist individuals in identifying the competencies they need to acquire as they advance through various stages of their career.